Creating a good campaign for a bank/financial services, to me, is a challange. There is hardly any product/service differentiation. They all provide similar, if not the same, services. While on my trip to scandinavia. I saw several spots from a campaign from Danske bank (a big finance company from Denmark). Here is one…

essentially the big idea is about modern collaboration between the classic and contemporary. other spots feature musical collaboration between a hip hop artist and a harpist, etc. in the end the musical collaboration is pretty genius. you can download the songs to ringtones on

this has legs.


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