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Howard Southern, Stolichnaya Brand Organization’s vice president of marketing, said research bore out two significant findings related to the brand’s development: that the story of Stoli’s history had not been adequately communicated and that authenticity is a key purchasing factor among the young LDA (legal drinking age) consumers with whom it seeks to connect. Correspondingly, one of the first ads’ headlines reads “The Mother of All Vodkas, from the Motherland of Vodka.”


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