Category Archives: Music

Mute Math + Sony Bravia

check out this new video from mute math for paper darren. i have some experience with stop motion animation. but this takes it to a whole new level…this is fantastic.

My love for stop-motion has seen a lot more action in the industry of late. It seems there has been a huge surge in stop motion throughout advertising as well as branded entertainment. Directors are playing more and more with the technique and coming up with interesting new ways to apply stop motion in their advertising. It’s a more relevant perspective than ever before.

The new spot for Sony Bravia in their ‘Colour Like No Other’ series uses play-doh rabbits in New York, and She’s a Rainbow, a relatively unknown Brian Jones era Rolling Stones song, as the soundtrack. 2.5 tons of plasticine (fancy Play-Doh) was used stop-motion animate hundreds of bunnies and blobs on the streets of New York City. Billed as “the most ambitious piece of stop-motion animation ever undertaken”, the commercial employed 40 animators and took about three weeks to shoot.

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Experimental music videos, artists and even regular folks are picking up the trend and producing some really innovative videos too. Check out ‘D.A.N.C.E’ by Justice and ‘They Made Frogs Smoke ‘til They Exploded’ by Mum. The t-shirt flip book style spot is also a pretty inspiring way to tell a story, as is the straight up flip book by Robot Fight.

Smart Music

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Radiohead, which offered its latest album as free downloads last week, has seen 1.2 million downloads of “In Rainbows.” With no label, no promotions, and direct access to fans, Radiohead gave up its music for free and asked for donations, whatever fans deemed reasonable, in return. What the band got was an average of $8 per album sold, bringing estimates of profit to about $10 million. Not too shabby for one week. The number of albums sold in the past week exceeded the launch week sales of its three previous albums combined.

So what’s the takeaway? Artists that are big enough to have this kind of pull can more easily leverage this model. It illustrates the way in which the music industry is changing, and artists are practicing in a new marketplace where production costs are low, the middleman is less important, the Internet is ideal for distribution, and the supply is meeting the demand in a nearly perfect match. Other artists are beginning to take this approach as well, even those with smaller labels and less recognition (we all know that the true longtail of music artists has no choice to to use this model of Internet marketing and distribution).

But then again, it’s not the albums that artists make money on–it’s the tours, the t-shirts, and everything else surrounding the actual music, middleman or not.

Which is stronger: song or concept?

“How Can I Tell You?” – performed by Cat Power (written by Cat Stevens)